Le Centquatre in Paris’s 19th arrondissement is a vibrant, multipurpose space that encourages creativity and diversity. The open layout immediately stands out, providing room for artists, dancers, and others to gather and express themselves freely. Whether dancing or just observing, people are connected by the space, creating a lively, supportive atmosphere where even strangers feel united.

Our mission was to rebrand Le 104 by crafting a new visual identity that authentically reflects the spirit of the space and connects with its audience. This process included redesigning core elements like the logo, color palette, typography, and overall style to establish a unique and cohesive brand. The aim was to make the identity stand out, align with the space’s purpose, and leave a strong impression on its target audience.